Click on auction item picture to read description of auction item. Click on auction item Bid Button you want to bid on to place a bid. Each bid placed will raise the auction item price by 0.01 cent increments. A User can win an auction item for pennies on a dollar that was bided on by other Users that could exceed the cost of the retail price or be less than the cost of the retail price. A User could very well be bidding against 1 or more Users on an auction item at any given time.